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About Roohi Moolla

Roohi Moolla is an entrepreneur, author, inventor and the CEO and Founder of Pryme. She has broad experience in digital media and marketing including strategy, technology and social media at multiple startups and large enterprises.

As Senior Vice President, Strategy and Trends Leader for Enterprise Social Media at Wells Fargo, Roohi led strategic planning and innovation for emerging social technologies. Her team’s responsibilities include acting as the “compass” for a broad range of social media initiatives across the company, evaluating and guiding entry into new social platforms and capabilities, leading the social research agenda, and acting as the thought leader and strategist for social data, reviews, UGC, gamification, in-language, team members and international initiatives. While at Wells Fargo, Roohi invented and and now holds multiple social media and technology patents, receiving the 2015 Prodigy Award for Patent Innovation.

Roohi joined Wells Fargo in 2012 with more than 20 years of technology, marketing and leadership experience. She started her career as a (building) Architect, practicing for almost ten years before switching to software technology. As a technologist, she held numerous lead roles in startups and enterprise companies, including acting as Lead Developer for the startup that became Match.com, and Chief Product Architect for a new-issue, municipal-bond trading software platform with over $30 billion in annual trade volume. In 2008, she founded and ran a successful startup and a digital marketing agency, and as an early adopter of social media, helped hundreds of clients to achieve their marketing and business goals. In 2011, she authored a how-to book on Facebook for small business and held roles as a social media strategist for both Autodesk and Williams-Sonoma prior to joining Wells Fargo.

Roohi graduated from the University of Manitoba with a Bachelor’s degree in Environmental Studies, and the University of Arizona with a Bachelor of Architecture. She was born in Myanmar, grew up in the UK, and has lived and worked in Canada and the US. She is a mother of an amazing daughter and son, a weekend artist and an amateur photographer residing in the San Francisco North Bay area, hiking along the Pacific coast as often as possible.

On Snakes: The Burmese Python

By | August 30th, 2017|Categories: Featured, Featured Author, Nature, Popular, Science, Science & Technology, Top Stories|Tags: , , , , , , |

Snakes are a fact of life in Myanmar (Burma). There are more than 150 species of snakes in the country, and 40 of those are venomous. While King Cobras and Vipers are common, the most well-known snake of Myanmar is the Burmese python.

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Thanksgiving Origins: Myths and Facts

By | November 19th, 2016|Categories: Culture & Life, Events, Family, Food & Drink, Holidays, Women and Culture|Tags: , , , , , , , , , , , |

This is the time of year when the week of Thanksgiving truly eases us from fall into winter. Thanksgiving this year is on November 24, 2016, on the fourth Thursday in November. It's a day of gratitude and giving thanks for Americans, and coincides with the changing of the seasons from autumn to winter.

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November’s Supermoon: The largest Moon since 1948

By | November 13th, 2016|Categories: Culture & Life, Environment, Events, Nature, Science, Science & Technology|Tags: , , , , , , , |

A few months ago, I was driving home along the waterfront in the San Francisco Bay Area, and looked up to see a huge moon glistening over the water. The impressive sight happened to be a supermoon or a mega moon, which happens when a full moon is closest to Earth.

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The Remarkable History of Halloween: Unique Origins of a Favorite Festival

By | October 29th, 2016|Categories: Culture & Life, Family, Featured Author, Holidays, Women and Culture, Women and Life|Tags: , , , , , , , , , , , , , , , , , |

Ah, Halloween – my favorite day of the year. Halloween marks the transition between the light of fall and the darkness of winter, between the plenty of the fall harvest and the scarcity of winter, the transition between life and death. Halloween has become one of the most beloved holidays in American culture. Rooted in ancient lore, traditions and beliefs, it's origins and history go deep.

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Women Rule: Why Women Are Central To This Election

By | October 20th, 2016|Categories: Culture & Life, Featured Author, News, Popular, Top Stories, Women and Politics|Tags: , , , , , , , , , , , |

Women’s issues have risen to the surface in this election in a jolting and jarring fashion The significance of women in this election cannot be overstated. We take a look at some of the clearest signs of why gender really matters in this particular election.

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After World Tourism Day 2016…What’s On Your Bucket List?

By | September 26th, 2016|Categories: Culture & Life, Featured, Headline, Top Stories, Travel|Tags: , , , , , , , |

I think it was while visiting a friend in Bombay in 1988, on a city train at the heart of rush hour, that I realized how much I love to travel. This was only my second time in India and I was unused to the sheer volume of people everywhere, millions it seemed, walking, [...]

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