#5 Instagram

Approximately 72%  of users on Pinterest are women, with about 39 million US female visitors last month

Women Social Network - #5 Instagram.Frontpage.August.23.2016

Launched in October, 2010, #5 Instagram is an online mobile photo-sharing, video-sharing, and social networking service. Users take pictures and videos, and then share them either publicly or privately on the app.

People use the platform to share moments of their life with friends through a series of pictures. You can choose filters to transform images and “experience moments in your friends’ lives through pictures as they happen.”

Instagram is owned by Facebook and its mission is to “imagine a world more connected through photos.”

Here’s what Instagram looked like in 2011…

Web.Archive.Org - WayBack Machine - #5 Instagram, April 29, 2011

Web.Archive.Org – WayBack Machine – Instagram, April 29, 2011

More Instagram Stats:

  • 17 Global Rank
  • 17 US Rank
  • 213 million total visits in the past month
  • ~62% estimated percentage of users who are female
  • ~1,600 number of employees
  • 32% percentage of adult female internet users who use Instagram as of April 2015
  • 25-34 audience age groups that most index above internet average for that group
  • 500 million – estimated # of total users
  • 300 million # of people who use the platform every day
  • 80% percent of people who use the platform outside the US

Data Sources: Instagram, Alexa, Wikipedia


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